In the pursuit for new Business and clients, we sometimes say yes to initiatives that are difficult to accommodate. We fall in love with our ideas and fail to think it through from the start […]
While the price for quality is difficult to quantify the effects of poor quality more obvious.
Tag: Brand Promise
Your Brand is under attack
Your Brand is under attack every day not because of what others may be doing to it or fierce competition. It is under attack because of what is being done to it from within… I […]
Heidi Kristoffersen 