We live in a crazy world and it seems that we are struggling in more ways than we have solutions. Einstein was spot on when he said that we can not solve a problem with […]
Author: Heidi Kristoffersen
This is not rocket sciences
Getting it right the first time is not Rocket Science especially when you have all the information required not to fail – yet it happens and today it happened again – it is a classic! Today […]
BLACK FRIDAY INSANITY
Black Friday is the 1 day of the year where your customers can take you down in a split second – are YOU prepared. Black Friday 2014 saw $1.505 billion in online sales, making it the season’s […]
The Little Black dress versus Digital Transformation
Its silhouette has changed over the years, perhaps more than any other piece of clothing, however it still remains the one dress that will take you practically anywhere and has the potential to stay with you for […]
Alexander the Great & Digital Transformation
Every single initiative in the Digital Transformation journey is based on the Executive leadership teams strategy and every day employees do a brilliant job implementing the strategy because they believe in our brand and the […]
What a waste!
$3 trillion, that is what research is telling us that we are wasting on failed Technology Transformations around the Globe! Can you even begin to imagine what you could do with $3 trillion… Technology i s […]
7 Red perpendicular lines, some with green ink and some transparent!
In the pursuit for new Business and clients, we sometimes say yes to initiatives that are difficult to accommodate. We fall in love with our ideas and fail to think it through from the start […]
Your Brand is under attack
Your Brand is under attack every day not because of what others may be doing to it or fierce competition. It is under attack because of what is being done to it from within… I […]
It’s costing an arm and a leg, when things go wrong!
Systemic errors can have pandemic impact and spread like a bush fire, they tend to show up in the news and on front pages. The root cause can usually be found at the organization’s very […]
First Steps, communicate
Speaking Sell, Sell, Sell You must be your own advertising agent within your organisation. In many cases test groups are the low men on the totem pole and it is up to you to get […]